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MEASURING AND DATA-GATHERING INSTRUMENTS IN INDUSTRIAL COMMUNICATION.
- Source :
- Central States Speech Journal; May1964, Vol. 15 Issue 2, p112-116, 5p
- Publication Year :
- 1964
-
Abstract
- The article examines the instruments used to measure and gather data in the field of industrial communications. A 1953 summary of communication-measuring techniques only cited mathematical formulae for describing and predicting interaction patterns and use of media-channels. The study was done to demonstrate the contributions of the speech field to industrial communications, to provide researchers with a guideline for measuring and data-gathering, and to provide objective references.
Details
- Language :
- English
- ISSN :
- 00089575
- Volume :
- 15
- Issue :
- 2
- Database :
- Complementary Index
- Journal :
- Central States Speech Journal
- Publication Type :
- Academic Journal
- Accession number :
- 75245172
- Full Text :
- https://doi.org/10.1080/10510976409362734