Culture Is King: How Culture Contributes to Innovation.

The article focuses on corporate culture's contribution to innovation management and the chief executive officer's role in organizational change. Creating and optimizing a corporate culture of innovation based on a technique called Frame Stretching which uses lessons from the story of legendary character Robin Hood is discussed. Recommendations for senior executives who want to become change agents in their organizations are related to the concepts of value-driven leadership, environmental scanning, talent management, and transparency in the communication process.