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Chapter 6: Make It Easy To Buy.
- Source :
- Marketing for High Growth Ventures; May2011, p75-87, 13p
- Publication Year :
- 2011
-
Abstract
- Chapter 6 of the book "Marketing For High Growth Ventures: Forget the Spin, Apply Proven Strategies," by Tom McKaskill is presented. It warns that vendors who fail to appreciate the impact of good service on future business is wasting an opportunity to enhance their business prospects. It suggests considering all the steps the buyer passes through before they make the decision to buy.
- Subjects :
- MARKETING strategy
MARKETING management
CUSTOMER relations
CUSTOMER services
Subjects
Details
- Language :
- English
- ISBNs :
- 9780987087263
- Database :
- Complementary Index
- Journal :
- Marketing for High Growth Ventures
- Publication Type :
- Book
- Accession number :
- 73947349