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Stable Currency and International Export Competitiveness: A Test of Buckley's 3-P Model.
- Source :
- Journal of Marketing Management; 1998, Vol. 14 Issue 4-5, p487-502, 16p
- Publication Year :
- 1998
-
Abstract
- This paper tests the Buckley et al (1988) 3-P model of international competitiveness at firm level. It reports on the results of a postal questionnaire sent to companies in the United Kingdom (which has not had a stable currency regime) and Ireland (where the government is committed to the EU's Exchange Rate Mechanism and proposed single currency). A series of post-test interviews contributes qualitative depth to the postal survey. Overall, the results indicate a posture linkage between currency stability and measures of 'potential', 'performance' and 'process' competitiveness. The study highlights profound implications for exporters of long term government commitment to a stable currency environment The Irish government has learnt the lesson well; in deciding whether to join the ERM, the UK government will have to factor into its decision process, among other things, its view on how it wishes British industry to develop. [ABSTRACT FROM AUTHOR]
Details
- Language :
- English
- ISSN :
- 0267257X
- Volume :
- 14
- Issue :
- 4-5
- Database :
- Complementary Index
- Journal :
- Journal of Marketing Management
- Publication Type :
- Academic Journal
- Accession number :
- 7388496
- Full Text :
- https://doi.org/10.1362/026725798784867770