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Stable Currency and International Export Competitiveness: A Test of Buckley's 3-P Model.

Authors :
Taggart, Jennifer M.
Taggart, James H.
Source :
Journal of Marketing Management; 1998, Vol. 14 Issue 4-5, p487-502, 16p
Publication Year :
1998

Abstract

This paper tests the Buckley et al (1988) 3-P model of international competitiveness at firm level. It reports on the results of a postal questionnaire sent to companies in the United Kingdom (which has not had a stable currency regime) and Ireland (where the government is committed to the EU's Exchange Rate Mechanism and proposed single currency). A series of post-test interviews contributes qualitative depth to the postal survey. Overall, the results indicate a posture linkage between currency stability and measures of 'potential', 'performance' and 'process' competitiveness. The study highlights profound implications for exporters of long term government commitment to a stable currency environment The Irish government has learnt the lesson well; in deciding whether to join the ERM, the UK government will have to factor into its decision process, among other things, its view on how it wishes British industry to develop. [ABSTRACT FROM AUTHOR]

Details

Language :
English
ISSN :
0267257X
Volume :
14
Issue :
4-5
Database :
Complementary Index
Journal :
Journal of Marketing Management
Publication Type :
Academic Journal
Accession number :
7388496
Full Text :
https://doi.org/10.1362/026725798784867770