A BRANCH AND BOUND ALGORITHM FOR THE LIST SELECTION PROBLEM IN DIRECT MAIL ADVERTISING.

MLA

Dwyer, F.Robert, and James R. Evans. “A Branch and Bound Algorithm for the List Selection Problem in Direct Mail Advertising.” Management Science, vol. 27, no. 6, June 1981, pp. 658–67. EBSCOhost, https://doi.org/10.1287/mnsc.27.6.658.

APA

Dwyer, F. R., & Evans, J. R. (1981). A Branch and Bound Algorithm for the List Selection Problem in Direct Mail Advertising. Management Science, 27(6), 658–667. https://doi.org/10.1287/mnsc.27.6.658

Chicago

Dwyer, F. Robert, and James R. Evans. 1981. “A Branch and Bound Algorithm for the List Selection Problem in Direct Mail Advertising.” Management Science 27 (6): 658–67. doi:10.1287/mnsc.27.6.658.