As SXSWers Get Desperate, Austinites Get Enterprising.

The article discusses the challenges facing individuals who will attend the 2012 South by Southwest (SXSW) festival which will be held in Austin, Texas. The author notes that hotel rooms in the city received about 50,000 reservations and have been sold out since December 2011 while cab services are preparing for the expected deluge of travelers. SXSW officials have created a housing wait list email to notify attendees of any cancellations or anyone looking to share a room.