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Authors :
Breitstein, Joanna
Shalo, Sibyl
Source :
Pharmaceutical Executive; Aug2002, Vol. 22 Issue 8, p84, 7p, 8 Color Photographs, 1 Graph
Publication Year :
2002

Abstract

Presents updates on the U.S. pharmaceutical industry as of August 2002. Issue over the benefits of hormone replacement therapy; Usage of return on investment metrics to evaluate customer relationship management; Interview of Vince Parry, president of branding company Y.

Subjects

Subjects :
PHARMACEUTICAL industry
HORMONE therapy
RATE of return
CUSTOMER relationship management

Details

Language :
English
ISSN :
02796570
Volume :
22
Issue :
8
Database :
Complementary Index
Journal :
Pharmaceutical Executive
Publication Type :
Periodical
Accession number :
7205866

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Authors Abstract Subjects Details