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DOES CHEAPER, FASTER, OR BETTER IMPLY SOONER IN THE TIMING OF INNOVATION DECISION?

Authors :
Lippman, Steven A.
McCardle, Kevin F.
Source :
Management Science; Aug1987, Vol. 33 Issue 8, p1058-1064, 7p
Publication Year :
1987

Abstract

A common myth/conception, based upon the notion of increasing returns to scale in R&D activity, is that large firms account for a disproportionate share of innovations. In this paper we consider three types of informational returns to scale (cheaper, faster, and better) and examine the impact of each on the timing of the firm's innovation decision. Contrary to popular conception, the decision is made later when information is cheaper, and the change in timing is unsignable in the case of faster arrival of information. Only more accurate (better) information leads to earlier decisions. [ABSTRACT FROM AUTHOR]

Details

Language :
English
ISSN :
00251909
Volume :
33
Issue :
8
Database :
Complementary Index
Journal :
Management Science
Publication Type :
Academic Journal
Accession number :
7160705
Full Text :
https://doi.org/10.1287/mnsc.33.8.1058