Romancing the Market: Sex, Shopping and Subjective Personal Introspection.

'You can't have too much romance', according to the advertising by-line of Mills and Boon. This paper flirts with the carnality of consumption, casts a sidelong glance at the erotics of exchange and draws a discreet veil over the dirty mackintosh wearers of marketing. Campbell s much-vaunted 'romantic ethic' of consumer society is also dallied with and salacious turnouts about the relationship between marketing and romanticism are egregiously spread. Don't tell anyone. [ABSTRACT FROM AUTHOR]