Realising the Marketing Advantages of International Standard-Setting Activities: Opportunities for Innovative Technology-Based SMEs.

MLA

Mcgaughey, Sara L. “Realising the Marketing Advantages of International Standard-Setting Activities: Opportunities for Innovative Technology-Based SMEs.” Journal of Marketing Management, vol. 14, no. 8, Nov. 1998, pp. 897–925. EBSCOhost, https://doi.org/10.1362/026725798784867527.

APA

Mcgaughey, S. L. (1998). Realising the Marketing Advantages of International Standard-Setting Activities: Opportunities for Innovative Technology-Based SMEs. Journal of Marketing Management, 14(8), 897–925. https://doi.org/10.1362/026725798784867527

Chicago

Mcgaughey, Sara L. 1998. “Realising the Marketing Advantages of International Standard-Setting Activities: Opportunities for Innovative Technology-Based SMEs.” Journal of Marketing Management 14 (8): 897–925. doi:10.1362/026725798784867527.