Back to Search Start Over

Modern Marketing Thought.

Authors :
Weinberg, Robert S.
Source :
Management Science; Dec1970, Vol. 17 Issue 4, pB-267-B-268, 2p
Publication Year :
1970

Abstract

The article presents a review of the book "Modern Marketing Thought," 2nd ed., edited by J. Howard Westing and Gerald Albaum.

Subjects

Subjects :
MARKETING education
NONFICTION

Details

Language :
English
ISSN :
00251909
Volume :
17
Issue :
4
Database :
Complementary Index
Journal :
Management Science
Publication Type :
Review
Accession number :
7124347

Tools

Authors Abstract Subjects Details