Back to Search Start Over

Empirical Foundations of Marketing: Research Findings in the Behavioral and Management Sciences.

Authors :
Weinberg, Robert S.
Source :
Management Science; Dec1970, Vol. 17 Issue 4, pB-266-B-267, 2p
Publication Year :
1970

Abstract

The article presents a review of the book "Empirical Foundations of Marketing: Research Findings in the Behavioral and Management Sciences," edited by Marcus Alexis, Robert J. Holloway and Robert S. Hancock.

Subjects

Subjects :
MARKETING education
NONFICTION

Details

Language :
English
ISSN :
00251909
Volume :
17
Issue :
4
Database :
Complementary Index
Journal :
Management Science
Publication Type :
Review
Accession number :
7124321

Tools

Authors Abstract Subjects Details