Internet identity and public libraries: communicating service values through web presence.

Purpose – To discuss the nature of public library websites and what they communicate about the values of the sector. Design/methodology/approach – The article examines a range of Scottish public library websites to determine domain and quality of information resources provided. Findings – That many public libraries in Scotland have a virtual identity problem brought about by being part of larger websites for their parent bodies. It is argued that this identity problem is to the detriment of the service, and that models of good practice should be urgently considered by public librarians. Practical implications – The article should be of interest to librarians considering how best to present their websites and the potential challenges in doing so as part of a larger umbrella organisation. Originality/value – This is the first article to examine all sites from Scottish public libraries in terms of their origins and content. [ABSTRACT FROM AUTHOR]