Call for Papers: Marketing Educators' Association.

The article presents information about the 27th annual conference of the Marketing Educators' Association that will be held during April 10-12, 2003 at the Scottsdale Radisson Resort. The conference will include Competitive Papers, Special Sessions, and Contemporary Issues. The emphasis of the Marketing Educators' Association is on topics dealing directly with marketing education. on topics dealing directly with marketing education. Proposals for Special Sessions, conceptual, and empirical papers in the various areas are particularly invited including measuring student performance, learning-style issues in marketing education, student development, performance, and assessment, computer applications in marketing education, innovation in traditional teaching methods. Other issues include multimedia use in the marketing classroom, Internet discussion groups, using the World Wide Web as a teaching tool, the role of new media in marketing communications. Special Sessions consist of panel discussions, tutorials, and workshops. Contemporary Issues are roundtable discussions.