Cite
When One Business Model Isn't Enough.
MLA
Casadesus-Masanell, Ramon, and Jorge Tarziján. “When One Business Model Isn’t Enough.” Harvard Business Review, vol. 90, no. 1/2, Jan. 2012, pp. 132–37. EBSCOhost, widgets.ebscohost.com/prod/customlink/proxify/proxify.php?count=1&encode=0&proxy=&find_1=&replace_1=&target=https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&scope=site&db=edb&AN=69949157&authtype=sso&custid=ns315887.
APA
Casadesus-Masanell, R., & Tarziján, J. (2012). When One Business Model Isn’t Enough. Harvard Business Review, 90(1/2), 132–137.
Chicago
Casadesus-Masanell, Ramon, and Jorge Tarziján. 2012. “When One Business Model Isn’t Enough.” Harvard Business Review 90 (1/2): 132–37. http://widgets.ebscohost.com/prod/customlink/proxify/proxify.php?count=1&encode=0&proxy=&find_1=&replace_1=&target=https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&scope=site&db=edb&AN=69949157&authtype=sso&custid=ns315887.