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Strategy and the Market Process: Introduction to the Special Issue.

Authors :
Langlois, Richard N.
Source :
Managerial & Decision Economics; Jun-Aug2001, Vol. 22 Issue 4/5, p163-168, 6p
Publication Year :
2001

Abstract

Focuses on the role of strategic management in the marketing proces in Cambridge, Massachusetts. Assessment of the static conception of efficiency; Coordination of labor division; Relationship between economics and strategic management.

Subjects

Subjects :
STRATEGIC planning
MARKETS
DIVISION of labor

Details

Language :
English
ISSN :
01436570
Volume :
22
Issue :
4/5
Database :
Complementary Index
Journal :
Managerial & Decision Economics
Publication Type :
Academic Journal
Accession number :
6961139
Full Text :
https://doi.org/10.1002/mde.1019
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