COOPERATIVE MARKETING--GOOD AND BAD.

The article presents an analysis of California farm marketing cooperative associations. Several cooperatives are examined and the article compares their organizational structure, sales policies, internal relations, and external relations. Organizations differ in that some are centralized, while others exhibit a localized governance structure. In terms of pricing, some feature fixed prices or fluctuating prices, while others have guaranteed cost or guaranteed return. Middlemen characterize the buying conditions for some organizations, while others are marked by monopolies.