SAMPLING PROBLEMS IN CURRENT TRADE STATISTICS.

The article reports on sampling problems in trade statistics in the field of marketing. The author focuses on the success rate and reliability of patented sampling techniques utilized by the U.S. Bureau of Foreign and Domestic Commerce. Government sampling techniques relevant to the retail and wholesale trade are criticized. A case study focusing on grocery wholesales located in the U.S. is discussed in relation to the 1935 Census of Distribution. Applications of the Chi Square test are also examined.