MARKET SAMPLING.

The article reports on the relevance of statistical sampling techniques in the field of marketing in the U.S. The author focuses on factors that go into the determination of sample size for marketing research. It is recommended that marketing researchers utilize a technique involving two per cent tables to determine an adequate and economical sample size. It is further suggested that, in order to analyze variances, researchers employ a specific mathematical model. Additional methods of determining consumer preference are also discussed.