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MEDIA PLAN OF THE YEAR.
- Source :
- MediaWeek; 6/17/2002, Vol. 12 Issue 24, pSR1, 23p, 11 Color Photographs
- Publication Year :
- 2002
-
Abstract
- Looks at several award-winning advertising or media campaigns in the U.S. for 2002. Target markets of Hill, Holiday Advertising's work for Dunkin' Donuts; Success of the tie-in promotion made by Initiative Media Inc. with the film 'Shrek' for Baskin-Robbins; Tagline used by the MediaEdge:CIA campaign for E. & J. Gallo's Turning Leaf Vineyards.
- Subjects :
- ADVERTISING campaigns
Subjects
Details
- Language :
- English
- ISSN :
- 1055176X
- Volume :
- 12
- Issue :
- 24
- Database :
- Complementary Index
- Journal :
- MediaWeek
- Publication Type :
- Periodical
- Accession number :
- 6878497