Store patronage prediction for foreign-owned supermarkets.

Studies the attitudes of Australian and Greek-Australian consumers towards hypothetical foreign-owned and domestic-owned supermarkets in Australia. Supportive attitude of Greek-Australians to foreign supermarkets; Correlation of consumer ethnocentrism with a negative attitude towards a foreign-owned supermarket; Support of migrants who identified with their cultural origin towards the foreign supermarket; Complex nature of the relationship between ethnic identity and consumer behavior.