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THE MECHANICS OF WHOLESALING.
- Source :
- Journal of Marketing; Sep49, Vol. 14 Issue 2, p225-231, 7p
- Publication Year :
- 1949
-
Abstract
- The article presents information about the mechanics of the wholesaling process in the tobacco industry. The author describes the process of transforming raw materials into finished products such as cigarettes, cigars, and chewing tobacco and presents details related to the marketing and distribution of these commodities. Procedural information related to phases of the distribution process such as order processing, shipping, and replacement of inventory is presented. The importance of responsible sales personnel and a diverse line of merchandise is mentioned.
Details
- Language :
- English
- ISSN :
- 00222429
- Volume :
- 14
- Issue :
- 2
- Database :
- Complementary Index
- Journal :
- Journal of Marketing
- Publication Type :
- Academic Journal
- Accession number :
- 6864162
- Full Text :
- https://doi.org/10.2307/1247896