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THEORY AND APPLICATION OF REPRESENTATIVE SAMPLING AS APPLIED TO MARKETING.
- Source :
- Journal of Marketing; Apr1941, Vol. 5 Issue 4, p456-461, 6p
- Publication Year :
- 1941
-
Abstract
- A conference paper pertaining to the role of representative sampling in the field of marketing is presented. According to the author, there are two breakdowns that affect the adequacy of a sample: how many different ways people are classified and how many different answers to each question there are.
Details
- Language :
- English
- ISSN :
- 00222429
- Volume :
- 5
- Issue :
- 4
- Database :
- Complementary Index
- Journal :
- Journal of Marketing
- Publication Type :
- Academic Journal
- Accession number :
- 6850949
- Full Text :
- https://doi.org/10.2307/1245567