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THE HISTORY OF THE AMERICAN MARKETING ASSOCIATION.
- Source :
- Journal of Marketing; Apr1941, Vol. 5 Issue 4, p374-379, 6p
- Publication Year :
- 1941
-
Abstract
- A conference paper pertaining to the history of the American Marketing Association is presented. According to the author, the association's first meeting was held in Chicago in 1915 where members of the Associated Advertising Clubs of the World were meeting for their annual convention. The author also discusses the formation of the association's publication, the "Journal of Marketing," in 1934.
Details
- Language :
- English
- ISSN :
- 00222429
- Volume :
- 5
- Issue :
- 4
- Database :
- Complementary Index
- Journal :
- Journal of Marketing
- Publication Type :
- Academic Journal
- Accession number :
- 6850858
- Full Text :
- https://doi.org/10.2307/1245552