Back to Search
Start Over
Sample Sizes in Chi-Square Tests for Measuring Advertising Effectiveness.
- Source :
- Journal of Marketing Research (JMR); Feb1964, Vol. 1 Issue 1, p60-64, 5p
- Publication Year :
- 1964
-
Abstract
- The concepts of alpha error, beta error, power and alternative hypotheses are first developed for a simple percentage problem in market research. These concepts are then used to explain the method of calculating simple size in the multi-cell case using the non-central Chi-Square distribution. The development is by means of an advertising research problem for delineating "different" geographical trading areas and the sample size necessary to detect differences of given magnitudes. [ABSTRACT FROM AUTHOR]
Details
- Language :
- English
- ISSN :
- 00222437
- Volume :
- 1
- Issue :
- 1
- Database :
- Complementary Index
- Journal :
- Journal of Marketing Research (JMR)
- Publication Type :
- Academic Journal
- Accession number :
- 6846803
- Full Text :
- https://doi.org/10.2307/3150322