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THE INHERENT ROLE OF EXPLORATION IN CROSS-CULTURAL RESEARCH.

Authors :
Rose, Gregory M.
Alozo, Mei C.
Shoham, Aviv
Kropp, Fredric
Source :
AMA Winter Academic Conference Proceedings; 1998, Vol. 9, p221, 1p
Publication Year :
1998

Abstract

Examines the role of exploration in cross-cultural research. Use of exploratory consumer research; Analysis of denotative connotations of a particular scale; Difference of cultures in specificity and complexity.

Subjects

Subjects :
CROSS-cultural studies
CONSUMER research

Details

Language :
English
ISSN :
10540806
Volume :
9
Database :
Complementary Index
Journal :
AMA Winter Academic Conference Proceedings
Publication Type :
Conference
Accession number :
6840199

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Authors Abstract Subjects Details