Seven Fallacies in Marketing Logic.

The article analyzes the decision-making process in businesses and presents seven mistakes in marketing logic. Common marketing fallacies include constant susceptibility, the presentation of the well-known, common motives, self-measuring image research, and an overestimation from tests. According to the article, in order to improve decision making, rational procedures must be used to decrease dependence on guesswork by critically examining assumptions and replacing them with knowledge derived from a good analysis.