How to Evaluate New Capital Investments.

This article discusses Continental Oil Company's adoption of the discounted cash flow method in 1955. The article discusses capital expenditures of the company, reasons why return on investment figures are preferable to years-to-pay-out figures in evaluating new investment projects and techniques and assumptions that will help business executives who want to make practical use of the discounted cash flow method. The article suggests that the cash flow method techniques represent oncoming improvement in finance and accounting.