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Start Over
Thinking Ahead.
- Source :
- Harvard Business Review; May/Jun60, Vol. 38 Issue 3, p25-152, 7p
- Publication Year :
- 1960
-
Abstract
- In this article, Edward C. Bursk, Editor of HBR, writes from a dual point of view: (1) as a reporter, reflecting what a number of prominent businessmen have told him they feel about the present "desperate" plight of advertising; and (2) as an interpreter of events who has always strongly believed in the overriding importance of the selling function in the economy. [ABSTRACT FROM PUBLISHER]
Details
- Language :
- English
- ISSN :
- 00178012
- Volume :
- 38
- Issue :
- 3
- Database :
- Complementary Index
- Journal :
- Harvard Business Review
- Publication Type :
- Periodical
- Accession number :
- 6769479