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OUTLOOK 2012 DETAILING D.C.
- Source :
- Medical Marketing & Media; Dec2011, Vol. 46 Issue 12, p32-34, 3p
- Publication Year :
- 2011
-
Abstract
- The article presents a vision for the U.S. drug industry in 2012. It is said that the U.S. has been affected by deficit-cutting fever, and increasing healthcare costs are driving non-discretionary spending in the federal budget. Congressional supercommittees were considering several measures including deep cuts to Medicare, eliminating the tax deductibility of pharmaceutical advertising and Part D drug rebates that drug companies say amount to price controls.
- Subjects :
- PHARMACEUTICAL industry
INDUSTRIES
MEDICAL care costs
MEDICARE
MEDICAL advertising
Subjects
Details
- Language :
- English
- ISSN :
- 00257354
- Volume :
- 46
- Issue :
- 12
- Database :
- Complementary Index
- Journal :
- Medical Marketing & Media
- Publication Type :
- Periodical
- Accession number :
- 67674691