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THE PSYCHOLOGICAL SALES BAROMETER.
- Source :
- Harvard Business Review; Jan1935, Vol. 13 Issue 2, p193, 12p, 10 Charts
- Publication Year :
- 1935
-
Abstract
- The article describes the use of the psychological sales barometer. This barometer is a measure of customers, specifically whether more or less people are buying a given article, and to shows trends in relation to competing commodities in the same group. The article analyzes the results of several studies on the development of psychologically sound techniques in the field of consumer psychology. Several different applications of these psychological barometers are discussed, as well as the statistical reliability and accuracy of the data.
Details
- Language :
- English
- ISSN :
- 00178012
- Volume :
- 13
- Issue :
- 2
- Database :
- Complementary Index
- Journal :
- Harvard Business Review
- Publication Type :
- Periodical
- Accession number :
- 6764169