KEEPING IN PLACE IN THE STYLE CYCLE.

This article analyzes three cases illustrating certain principles of merchandising that rest upon the style cycle. The author describes the three stages of the style cycle in order as when its appeal is to the desire for distinctiveness in the buyer, when the model is copied for more wide-spread sale, and when the product is made with cheaper materials and produced in large quantities. The cases show how a manufacturer or merchant must recognize his position in the style cycle and govern his production and distribution policies accordingly.