The Challenge of Tomorrow's Markets.

Here is a look into the future that no marketing man can neglect. The author, one of the foremost population experts of the world, presents the trends in national population ... households ... income ... metropolitan population ... metropolitan structure ... birth rates and death rates ... labor force ... and ethnic composition. The information given is essential in the planning of any major marketing program. And the implications for the businessman are clearly pointed out. [ABSTRACT FROM AUTHOR]