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OCCU Turns Staff Into Models.

Source :
Credit Union Journal; 5/27/2002, Vol. 6 Issue 21, p8, 1/4p, 6 Color Photographs
Publication Year :
2002

Abstract

Focuses on the marketing efforts of the Orange County Credit Union in California. Feature of employees from direct mail to in-branch television monitors; Use of employee photographs; Enhancement of rapport with the members.

Subjects

Subjects :
MARKETING
CREDIT unions

Details

Language :
English
ISSN :
15215105
Volume :
6
Issue :
21
Database :
Complementary Index
Journal :
Credit Union Journal
Publication Type :
Periodical
Accession number :
6753230

Tools

Authors Abstract Subjects Details