TOTAL BUSINESS COMMUNICATION: THEORETICAL APPROACH AND PRINCIPLES OF GOVERNANCE.

Authors :: Brioschi, Edoardo T.
Source :: Communicative Business. Italian Research Review on Business Communication; 2010, p71-96, 26p, 1 Diagram
Publication Year :: 2010
Abstract: The article presents the author's views on the theoretical approach and principles of governance relevant to business communication in the U.S. It notes that the increasing dynamism and the complexities of businesses have prompted to conduct periodical analyses on its condition. The significance of identify and appraise the contributions of business communications to achieve economic-financial and competitive results to further optimize investments are also highlighted.

Subjects :: BUSINESS communication
COMMUNICATION in management
BUSINESS conditions
INVESTMENTS

Language :: English
ISSN :: 2035973X
Database :: Complementary Index
Journal :: Communicative Business. Italian Research Review on Business Communication
Publication Type :: Academic Journal
Accession number :: 67467086

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