MAKING MAIL SURVEYS MORE RELIABLE.

The article reports on mail surveys. The author focuses on identifying methods that can be employed to improve the reliability of surveys by examining a related study. The study, which focused on data retrieved from recipients of a men's wear survey, featured a sample size of 2980. After interpreting the results of the study, the author asserts that mail questionnaires will produce efficient samples if the creators follow a set of criteria: 1.) Creators must understand the product 2.) Creators must compose an attractive questionnaire. 3.) Pretesting must be performed. 4.) Mailed reminders must follow the original questionnaire.