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Psychological Factors in Predicting Product Choice.
- Source :
- Journal of Marketing; Apr1962, Vol. 26 Issue 2, p34-40, 7p
- Publication Year :
- 1962
-
Abstract
- Although many research studies have identified different product images, very few have identified the consumer personalities attracted to different product images. The author of the present study attempts to find consumer personality differences among owners of convertible, compact, and standard cars. [ABSTRACT FROM AUTHOR]
Details
- Language :
- English
- ISSN :
- 00222429
- Volume :
- 26
- Issue :
- 2
- Database :
- Complementary Index
- Journal :
- Journal of Marketing
- Publication Type :
- Academic Journal
- Accession number :
- 6746005
- Full Text :
- https://doi.org/10.2307/1248434