ORGANIZING FOR MARKETING PLANNING.

The article focuses on planning in marketing, explains the need for planning and presents reasons for the lack of planning in most businesses. Marketing planning is needed to enable executives to better handle their primary responsibilities, improve profitability in the long run, and ensure a company remains competitive with new products. Primary targets of marketing planning include sales and advertising planning, market research, distribution planning, sales forecasting, product line planning, inventory planning, pricing planning and credit planning.