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INDUSTRIAL PRODUCTION AND MARKETING.

Authors :
Haynes, Eldridge
Source :
Journal of Marketing; Jul1943, Vol. 8 Issue 1, p13-20, 8p
Publication Year :
1943

Abstract

The article discusses the increasing production capacity in the United States and the opportunities and problems presented by the expected cessation of World War II. Since the bombing of Pearl Harbor in 1941, industrial production capacity and the production of technological advancements has increased dramatically. In 1943, certain consumer goods, such as alarm clocks and pressure cookers, have been appearing again for sales in retail outlets. After the war, the author expects there to some dramatic changes in market structure compared to before the war, such as the geographic shift in markets and new emerging areas of commerce. He also writes about some of the problems of the increased production, such as the government owned factories that will be unnecessary in the future.

Details

Language :
English
ISSN :
00222429
Volume :
8
Issue :
1
Database :
Complementary Index
Journal :
Journal of Marketing
Publication Type :
Academic Journal
Accession number :
6744887
Full Text :
https://doi.org/10.2307/1245185