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INDUSTRIAL PRODUCTION AND MARKETING.
- Source :
- Journal of Marketing; Jul1943, Vol. 8 Issue 1, p13-20, 8p
- Publication Year :
- 1943
-
Abstract
- The article discusses the increasing production capacity in the United States and the opportunities and problems presented by the expected cessation of World War II. Since the bombing of Pearl Harbor in 1941, industrial production capacity and the production of technological advancements has increased dramatically. In 1943, certain consumer goods, such as alarm clocks and pressure cookers, have been appearing again for sales in retail outlets. After the war, the author expects there to some dramatic changes in market structure compared to before the war, such as the geographic shift in markets and new emerging areas of commerce. He also writes about some of the problems of the increased production, such as the government owned factories that will be unnecessary in the future.
Details
- Language :
- English
- ISSN :
- 00222429
- Volume :
- 8
- Issue :
- 1
- Database :
- Complementary Index
- Journal :
- Journal of Marketing
- Publication Type :
- Academic Journal
- Accession number :
- 6744887
- Full Text :
- https://doi.org/10.2307/1245185