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Are Automobile Purchasers Dissonant Consumers?

Authors :
Engel, James F.
Source :
Journal of Marketing; Apr1963, Vol. 27 Issue 2, p55-58, 4p
Publication Year :
1963

Abstract

Are there really "dissonant consumers?" That is, consumers beset with doubt after a purchase that they have made the correct choice? The author examines this question, using the findings of his study of new automobile owners; and he discusses the issue of the advertiser's responsibility to the recent purchaser. [ABSTRACT FROM AUTHOR]

Subjects

Subjects :
MARKETING
ADVERTISING
CONSUMER behavior
CUSTOMER satisfaction
CONSUMER research
AUTOMOBILE marketing
AUTOMOBILE industry
BELIEF & doubt
PURCHASING
FALSE advertising
BUSINESS to consumer transactions
MARKETING research

Details

Language :
English
ISSN :
00222429
Volume :
27
Issue :
2
Database :
Complementary Index
Journal :
Journal of Marketing
Publication Type :
Academic Journal
Accession number :
6743898
Full Text :
https://doi.org/10.2307/1248373
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