THE USE OF MOTION AND SLIDE PICTURES IN THE TEACHING OF MARKETING.

The article discusses the use of motion and slide pictures in the teaching of marketing. The author outlines a study conducted by the American Marketing Association in which a questionnaire was mailed to members who are teachers of marketing. According to the author, the purpose of this study was to discover the extent of motion and slide picture usage as teaching aids, the specific courses that are using these methods, changes in the use of these methods over time and the value of these methods from practitioners.