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Start Over
Marketing Lifelines for Tough Times.
- Source :
- Credit Union Executive Center; 1/22/2002, pN.PAG, 0p
- Publication Year :
- 2002
-
Abstract
- Discusses the applications to credit unions of the suggestions made in the white paper 'Economic Uncertainty: An Opportunity in Disguise,' published by Waldbillig & Besteman Inc., about business advertising in times of economic slowdown. Factors which contribute to the success of advertising campaigns during economic downturns; Details of the techniques in advertising and public relations; Case examples of firms with advertising campaigns during economic downturns.
- Subjects :
- ADVERTISING & economics
CREDIT unions
MARKETING
Subjects
Details
- Language :
- English
- Database :
- Complementary Index
- Journal :
- Credit Union Executive Center
- Publication Type :
- Periodical
- Accession number :
- 6741743