The Computer and the Marketing Man.

The article reports on technological innovations, particularly automation, and the impact these developments can have on all segments of business. Most of the significant progress in automation has previously been confined to production processes and manufacturing. Only recently have automation methods been linked with marketing. This has been confined largely to warehousing, transportation, order picking and handling. These innovations speed up the distribution process and lower marketing costs. But what about the other important marketing functions: selling; new product development and testing; communications, including advertising, public relations, and publicity; packaging; and marketing research?