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THE MARKETING OF NATIONAL POLICIES: A STUDY OF WAR PROPAGANDA.
- Source :
- Journal of Marketing; Jan1942, Vol. 6 Issue 3, p236-244, 9p
- Publication Year :
- 1942
-
Abstract
- A conference paper about the use of war propaganda during World War I and World War II. The author cites passages from "Propaganda Technique in the World War," by Harold Lasswell and "Allied Propaganda and the Collapse of the German Empire in 1918," by George C. Bruntz. Also noted are a number of technological innovations that have increased the channels of distribution for propaganda.
Details
- Language :
- English
- ISSN :
- 00222429
- Volume :
- 6
- Issue :
- 3
- Database :
- Complementary Index
- Journal :
- Journal of Marketing
- Publication Type :
- Academic Journal
- Accession number :
- 6741092
- Full Text :
- https://doi.org/10.2307/1245869