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Simulation for Decision Making in Marketing.
- Source :
- Journal of Marketing; Jul1964, Vol. 28 Issue 3, p45-50, 6p
- Publication Year :
- 1964
-
Abstract
- Simulation is an approach to problem solving which has as its focus the construction and study of computer models as descriptions of the problem being analyzed. Its usefulness in marketing comes from the fact that problems too complicated for analysis by conventional methods may be solved. The author gives several examples of how this is coming true. [ABSTRACT FROM AUTHOR]
Details
- Language :
- English
- ISSN :
- 00222429
- Volume :
- 28
- Issue :
- 3
- Database :
- Complementary Index
- Journal :
- Journal of Marketing
- Publication Type :
- Academic Journal
- Accession number :
- 6740880
- Full Text :
- https://doi.org/10.2307/1249157