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The Retail Hardware Decline.
- Source :
- Journal of Marketing; Jan1964, Vol. 28 Issue 1, p26-29, 4p
- Publication Year :
- 1964
-
Abstract
- Until recently the hardware store held a place of prominence among retail institutions, but it is gradually losing that important position. What has caused the retail hardware trade to experience this decline? What, if anything, can hardware retailers do to rectify this situation? The author examines statistical evidence to ascertain the need for some changes, and gives concrete suggestions as to what directions these changes might lead. [ABSTRACT FROM AUTHOR]
Details
- Language :
- English
- ISSN :
- 00222429
- Volume :
- 28
- Issue :
- 1
- Database :
- Complementary Index
- Journal :
- Journal of Marketing
- Publication Type :
- Academic Journal
- Accession number :
- 6740069
- Full Text :
- https://doi.org/10.2307/1249222