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The Retail Hardware Decline.

Authors :
Vincent, Clarence E.
Source :
Journal of Marketing; Jan1964, Vol. 28 Issue 1, p26-29, 4p
Publication Year :
1964

Abstract

Until recently the hardware store held a place of prominence among retail institutions, but it is gradually losing that important position. What has caused the retail hardware trade to experience this decline? What, if anything, can hardware retailers do to rectify this situation? The author examines statistical evidence to ascertain the need for some changes, and gives concrete suggestions as to what directions these changes might lead. [ABSTRACT FROM AUTHOR]

Details

Language :
English
ISSN :
00222429
Volume :
28
Issue :
1
Database :
Complementary Index
Journal :
Journal of Marketing
Publication Type :
Academic Journal
Accession number :
6740069
Full Text :
https://doi.org/10.2307/1249222