MARKETING ASPECTS OF POSTWAR SMALL BUSINESS.

The article discusses a number of issues pertaining to the marketing of small businesses after World War II. According to the author, the primary problem businesses will face after the war will be distribution. The author notes that most small businesses have no experience with market research and its implications for sales and distribution. Also noted are a number of information sources available for small business owners to aid in business planning, including local chambers of commerce and the United States Department of Commerce, which releases reports on the distribution of wholesale, manufacturing and retail operations.l.