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A GUIDE TO POSTWAR PLANNING FOR THE MANUFACTURER.
- Source :
- Journal of Marketing; Jul1944, Vol. 9 Issue 1, p5-10, 6p
- Publication Year :
- 1944
-
Abstract
- The article discusses methods of post World War II manufacturer planning. Postwar planning is similar to long-range planning in business. Experts say effective postwar planning should account for the long-range factors which impact business operations. They recommend dividing the postwar plans into the short-term conversion periods and the post conversion period. Basic goals of postwar planning are outlined. The goals outlined include a consideration of the probable minimum sales volume required to support overhead costs, an estimate of the maximum reasonable sales expectancy, and a forecast of probable financial resources.
Details
- Language :
- English
- ISSN :
- 00222429
- Volume :
- 9
- Issue :
- 1
- Database :
- Complementary Index
- Journal :
- Journal of Marketing
- Publication Type :
- Academic Journal
- Accession number :
- 6739377
- Full Text :
- https://doi.org/10.2307/1245519