AN ENGLISHMAN LOOKS AT AMERICAN MARKETING AND DISTRIBUTION POLICIES.

The article reports on the marketing and distribution differences between the United States and Great Britain. The author puts forth the idea that American marketing calls for products to become obsolete very quickly due to newer models being marketed. An example of refrigerator models is presented to illustrate this point. The United States' market is described as more energetic and experimental than Britain's. Technological innovation, natural resources and a growing domestic market are the primary factors which aid the U.S. market. The British consumer is noted for a distrust of novelty, innate conservatism and preference for that which is familiar.