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"Heart Appeal" in Grocery Advertising.

Authors :
Lunding, Franklin J.
Source :
Journal of Marketing; Oct59, Vol. 24 Issue 2, p74-76, 3p
Publication Year :
1959

Abstract

It is difficult, particularly in mass retailing, to convince shoppers to open their pocketbooks and make their purchases from displays. This article discusses what can be done in advertising to attract and build steady customers. [ABSTRACT FROM AUTHOR]

Subjects

Subjects :
GROCERY industry
CUSTOMER relations
CUSTOMER loyalty
GROCERY shopping
MARKETING strategy
RETAIL store marketing
GROCERIES
CUSTOMER satisfaction
FOOD advertising
ADVERTISING & psychology
MARKET positioning
RETAIL industry
PSYCHOLOGY
MARKETING

Details

Language :
English
ISSN :
00222429
Volume :
24
Issue :
2
Database :
Complementary Index
Journal :
Journal of Marketing
Publication Type :
Academic Journal
Accession number :
6734492
Full Text :
https://doi.org/10.2307/1248854
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